Unleashed — Case Study
Overview
Unleashed is a private dog park based in County Sligo, offering secure, bookable sessions where dogs can enjoy an enclosed space to run, play and explore off lead.
The goal was to create a premium online presence that reflected the calm, private experience of the park while making it simple for customers to learn about the service and book online with confidence.
The Starting Point
As a brand-new business, there was an opportunity to shape both the visual identity and customer experience from the ground up.
The owner had a clear vision for the overall feel of the website, wanting something clean, modern and premium rather than the colourful, cartoon-inspired style often associated with pet businesses.
Beyond that, there was very little existing structure. Together, we established the content requirements, planned the website architecture and created a clear roadmap for bringing the business online.
My Approach
With no existing website structure in place, I planned the information architecture from scratch, mapping out the pages, organising the content and designing a user journey that answered customers’ questions before guiding them towards booking.
Research into similar businesses helped identify what worked well and where the experience could be improved. The aim was to build confidence by making it easy for visitors to understand how the park worked, what to expect during their visit and how to book a session.
Working closely with the owner, I recreated the chosen logo for digital use before developing the wider visual identity through colour, typography and layout. The design uses natural photography, generous whitespace and a restrained colour palette to create a calm, premium feel that reflects the experience Unleashed offers.
Alongside the design, I built a fully responsive custom Elementor website and integrated an online booking system with secure Stripe payments. Automated confirmation, reminder and follow-up emails were configured to streamline communication, while the booking system was tailored to suit the day-to-day running of the business.
Following launch, I worked closely with the owner to provide training on managing bookings, updating availability, editing appointments and maintaining the booking system, ensuring they felt confident using the platform independently.
The Outcome
The result is a modern, user-friendly website that reflects the quality of the business while making the booking process simple for customers and efficient for the owner.
The owner has received positive feedback from customers on how easy the website is to use, and the automated booking system has reduced administration by handling confirmations, reminders and payments seamlessly behind the scenes.
Following the success of the project, I was invited to design and develop a second booking system website for another business.
What this means for the business
Unleashed now has a professional online presence that supports both its brand and its day-to-day operations.
Customers can confidently learn about the park, book sessions online and receive all the information they need automatically, while the owner benefits from a streamlined system that saves time and is easy to manage.